🚨 Background: Slow Processes, Heavy Workload, and Low Effectiveness
iVisa is a global e-commerce platform that helps people around the world obtain visas and travel documents online. To support their operations, they hire remote talent across 15+ countries—including support agents, technical professionals, and managerial roles.
Before using Kuali, their recruitment team faced several obstacles. Each job posting received an average of 300 applications, and they relied on a basic tool that could only store resumes—offering no automation, digital screening, or built-in assessments.
This led to:
- Extremely high manual workload reviewing CVs
- Wasted hours on interviews with unqualified candidates
- Difficulty evaluating technical skills without lengthy interviews
- Slow, non-scalable processes—not ideal for a global company
🎯 The Challenge: Scale Recruitment Without Losing Quality
As Talent Acquisition Manager, María Gabriela Madero had a clear objective: find a tool that allowed faster hiring without compromising candidate quality. She specifically looked for a solution that could:
- Automate basic filters (language, skills, experience)
- Reduce unnecessary interviews
- Adapt to various types of roles
- Maintain a great candidate experience—even remotely
- Scale as the business and hiring demands grew
⚙️ The Solution: AI-Driven Recruitment Automation With Kuali
After reviewing several options, María Gabriela chose Kuali for its smart automation, customization, and ease of use. In less than two months, the entire recruitment team was fully onboarded.
Key features of the solution included:
- AI chatbot that screens for language, logic, experience, and other key skills from the start
- Customizable assessments by role: Excel, English, soft skills, psychometric testing
- Collaborative implementation with agile support via WhatsApp
- Smarter team scaling: They increased recruitment capacity through tech, not headcount
🚀 Key Results: Fewer Interviews, More Accurate Hires
Since adopting Kuali, iVisa has significantly optimized its hiring process:
- 50% time saved on interviews: Previously, they interviewed up to 8 candidates weekly and hired only 1 or 2 (15–20% conversion). Now, they interview 4–5 with a 90–100% hiring rate.
- 70% reduction in technical screening time: No need for initial interviews or resume reviews—the bot filters candidates more accurately from the start.
- Higher-quality interviews: Every conversation with a candidate now has value, since they’ve already passed technical and reasoning filters.
- Fast implementation: The platform was fully adopted and delivering results within two months.
💡 Reflections from María Gabriela Madero, Talent Acquisition Manager
“We fill roles before the deadline. Hiring managers are happy because they no longer receive candidates who aren’t a fit.”
— María Gabriela Madero, Talent Acquisition Manager, iVisa
🔧 Final Conclusion: From a Tool to a Strategic Hiring Partner
Thanks to Kuali, iVisa has completely transformed its recruitment process across multiple markets. The team now fills roles faster, with more qualified candidates, and less operational strain.
Kuali didn’t just solve a technical challenge—it became a strategic partner for global talent scaling.
